Mark Nara's past paper.

严瑞阿不是我的错啊 ！！！！！
I gave Nara's paper 20 marks which is not very good, now I would like to explain the reason why I just gave her 20 marks.
About question one.
a) she said primary market research is a basic and important research , and she gave the the another name of primary market. But I just gave her 1 mark, because I think she did not mention the specific purpose. (1 mark)
b) In this question, she need answer what is sales budget means, so she should mention planned income for a business over a set future period. Here she just talked about the period time and money, but she did not said what types of money, (income) and the purpose is a whole business not a person. So I just gave her 1 mark here. (1 mark)
c) State two characteristics of a successful entrepreneur such Paul stamp. According to the question, she need to know what is characteristics stand for, and then state it. So here her answer seems like totally wrong, but I think compose these two answers together.I can say she means prepare to take risks. So I give her 1 mark. (1 mark)
d) In this question the candidate should consider there are 4 marks so according to the question as we know, 2 marks for definition of secondary market research and then 2 marks for explain why it was important.... Here she just mention a little point which is relevant this question that is marketing research can help Paul stamp to know more details. So I give her 1 mark here. (1 mark)
e) In this question, candidate need use proficiency and totally correct calculation. So here , she get all the correct answer and calculate process, she gain all the marks ( 10 marks) well done!!!!
Question 2
In this part, it is more difficult than question one, because business knowledge involved is more than question one and how to answer it by useful words is test your ability. therefore, we need improve our ability to answer the question by right way for gain the highest marks that we can, and the most important thing that we should to do is get a good revision of business,of course other subjects as well.
OK let's start examine this segment.
a) The candidate need ANALYSE this question, Analyse means you need explain, give examples, argument. Ok let's see what this question talk about. In this question, the candidate need analyse the possible factors that pual stamp should consider when looking for new premises for his business. Therefore, she need consider the premises, so link to the case study and get a relevant answers. So she need mention the cost of purchasing which was correct in her answer paper, and then she need talk about financial to purchase premises which she didn't mention. Also she mentioned people, I think she wanted to say customers so I give her 1 mark here. But in this answer paper no argument, no enough explain, not really link to the case study, and no examples. So I gave her 2 marks. (2 marks)
b) This question is the candidate need explain what is sole trader and partnership and then talk about advantages and disadvantages about each of them. Then give your advice according to the advantage and disadvantage, like a argument. Let's see her answers she didn't talk about what is sole trader and partnership stand for, she did not talk about advantages and disadvantages just mention a little which is limited liability, and extra funds from partner,but nothing else, so I just gave her 2 marks. (2 marks)
c) The candidate should explain of feature of primary and secondary research, she did not. But she mentioned both of them can help business plan, so I gave her 1 marks here. Then customers and I gave her 1 marks here, but nothing else. No explain , no example, no argument, not enough link from case study. So she just gain 2 marks (2 marks) \
So total marks is 20/60 which is not good enough, hope Nara working hard,and hope this analyse of her paper is helpful and I will be work hard as well.
I am sorry, I can not mark Lex's paper, is too difficult to read it clearly..