case study,question 2

Functional objectives are the overall aims and mission which in order to achieve the corporate objectives. In this case study, one of the corporate objective channels. Actually, there is a functional objectives that the case study mentioned, which is to extend the reach of sainsbury's brand by opening new convenience stores. Well, let's talk about the functional objective. openning new convince store, for example 24 hours supermarket which can help increase the demand. Also if the sainsbury has more stores it can enhance the reputation of this brand, Sainsbury will become more popular, because if you can see sainsbury everywhere, it will be attractive, and then the demand will increase. Indeed, Sainsbury could become a franchiser and they can seek some franchisee. From those franchisee, sainsbury can get more income of entry fee, also depends on the brand franchisees can get revenue more easier or get more revenue as well. Well I think this is a good correlation. However, to opening a new stores not very easy,because they need spend time to look for the land where is a good place that can build a new store. Almost the function of the land include high population, good environment, and so on. But id all functions are achieved which means it will be very expensive to rent. Also opening over demand stores that they need care about is every store of sainsbury has a good reputation, I do not think so .. Therefore they need think about those problems and if they want to solve them, it must be waste the time and money.
Anyway, I would like introduce my opinion which is they can make a limitation that the amount of how many store should be open and what is the different size of each shop. If they make those rules the problem may easier to deal with. Because there will not have over demand stores, and some of them will not waste, also a limitation of the size of store will save the money for example do not need spend a lot of money to maintaim some facilities or easier to layout and so on.