advantages: first when you see this bag ,you wouldn't think this is a laptop bag,you will think it is a
fashion bag for woman,therefore , it is very attractive for woman,because woman like fashion and beautiful things, the market size is big . Because they have a lot of consumers,including teenager ,business man and other people who need to laptop.Also because the shape and types of the
laptop bag is very fresh and popular, for example they have a lot of different colour and different shapes, it is very attractive for consumer, therefore if consumer have some different choices they willing to choose and want to buy,
Thus the profit will increase.and if they have unique
design they will not have a lot competitors, because the unique
design belong to them ,they can
not copy.
disadvantages: we can know some information from this website
http://www.abbinewyork.com/ they said the main consumer are woman,but in fact the main
consume of laptop are man ,even
though there are also a number of woman use laptop ,but the user of man is more than the user of women ,therefore, they regard woman as main consumer they will loss lots of profit that from man. Also if they want keep the unique style and
design ,the company need employee some professional
designer to
design,and because the wage of professional
designer is very high ,thus they need spend a lot of money on them.And the price of the product it is high,it will make people choose another
substitutes if the price of the
substitutes less than it.
summarise :cut the price
produce some laptop bag for man
add more styles and
design