Monday 19 January 2009

what is Generation Y

The short name of Generation Y are Gen Y or Ygen,that people who born in since 1978 to 1998. Generation Y regard as extent from 1965 to 1977 of generation X ,it is start to the future or the end of the baby boomer. The characters of Generation Y are net, the test tube baby, Millennials, Echo Boomers, iGeneration, D.A.R.E, Google, MySpace, iPod, Nintendo and cynicism.1974-1985, the age of MTV,1980s-1990sthe age of Internet, to 1990s-2000sthe age of new silent...

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Generation Y is a cohort which consists of those people born after the Generation X cohort. Its name is controversial and is synonymous with several alternative names including The Net Generation,[1] Millennials,[2] Echo Boomers,[3] and iGeneration.[4] Generation Y consists primarily of the offspring of the Generation Jones and Baby Boomers cohorts.[5] [6] [7]
As a generation is defined not by formal process but rather by demographers, the media, popular culture, market researchers and members of the generation itself, there is no precise consensus as to which birth years constitute any generation. Although different groups and individuals consider different ranges of years as constituting Generation Y, those ranges of years are almost always within the outer bounds of 1976 as the earliest possible year and 2001 as the latest. The ongoing debate is in part due to the lack of a marquee event(s), like the boom in births after the end of World War II for the "Baby Boomer" generation.
If the years 1978-2000 are used - as is common in market research[
citation needed] - then the size of Generation Y in the United States is approximately 76 million[8].
For Chinese people
Y世代
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Y世代,是美国的一个世代名称,所谓的世代,就是指在某一段时期内出生的一批人群,他们具有代表性的特色,与探讨的根基和影响力。在美国世代当中,目前讨论最多的有X世代,Y世代就是接在X世代之后的一个世代。
然而,“哪个时期”为Y世代的定义? 目前仍具有争议性
在Y世代的范围中,有时有几个同义字也描述这个时期的世代特色,包括了:网际世代;或称N世代(The Net Generation),千禧世代(Millennials)和回声潮世代(Echo Bommers)。Y世代这个名词被公认为美国人在20世纪的最后一个世代,在这个世代诞生成长,进入青年期后,2000年就过了。同时另一个广义的Y世代,则包括了目前在25岁到5岁的美国青年、青少年、孩童。也就是西方世界通称的青少年族群。
由于世代的年龄和族群定义不是透过正式官方过程来进行的,而是由人口学家、新闻媒体,畅销作家和书籍、大众文化行销、市场研究人员来主导,所以目前并没有精确的Y世代构成定义。但在许多不同小组讨论议题中,Y世代的相同范围多介于1976年2001年之间。某些议题里提到1993年到2000年,社会历经了数位化革命,因此这段时期不见得还算是Y世代。另外也有一个议题,引起了许多辨证和讨论,也就是Y世代缺乏了一个明显的结束点,学者以婴儿潮世代为比较,在婴儿潮世代当中,第二次世界大战是一个明确的结束点。
无论如何,若将1978年到2000年视为Y世代的“时期”,在美国的Y世代人口约有7千6百万人[1]

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