Examine the problems that might emerge if Sainsbury's does not set SMART objectives

Firstly, what is SMART stand for?
S means specific
M means measurable
A means agree
R means realistic
T means time bound

after we know what is SMART mean, now, let me examine the problems that might if Sansbury's does not set SMART objectives one by one.

1) if the objectives are not specific:
let's have a look of the plan for 2007-10, in case study, they describe their plan very clearly, for example, space growth, there are 10% new space by March 2010 will be build. Actually, this example reflect that this is a specific objective, therefore if they have a specific objective that means they can make a specific strategy which can achieve it. So they may save money and time , which means the problem of this might be, they will get loss if they do not have a specific objective.Also they do not know how many time they need, they might waste the time on some thing which are not useful. Also it may demotivate labours, because staffs do not know what should they do and how to do, and also they do not know the value if they do this non-specific objective.

2)if the objectives are not measurable:
If the objective is measurable, it means that the measurement source is identified .Measurement is the standard used for comparison. For example, what opportunity cost means to me may be different compared to what is means for you. So if you know and you can measure which means you may can manage it. because if a Sans bury can measure,it will encourage and motivate them, measurement will tell us when we need do what, and maybe how to do, but if the objective is not measurable, which means we can not get a encourage and motivation, the productivity may decrease and the benefits above are difficult to achieve.

3)if the objectives are not Agreed(same as Achievable)
Objectives need to be agreed , if the objective is too far in the future, you’ll find it difficult to keep motivated. Also because Agrees objectives need manager and coordinate are involved in setting the targets, therefore if it not agreed it might waste the time to setting a target.

4)if the objectives are not realistic
If the objective are not realistic which means they might be difficult to achieve the objective and then may have conflict with other objectives. I think it will be waste the money and time. by the process, the staff may demotivate because of the time and so on.

5)if the objective are not Time bounds
if the objective are not time bounds, they may become more difficult to organise the finance because sans bury will not have a specific plan of future and they do not know how much money they will spend, for example they said sales growth- total additional sales of $3.7 billion by march 2010. If they do have a time bounds they will make a plan if they achieve this objective what will they do, if not what Will they do as well. therefore just opposite id they do not have a time bounds objective.

at the end, hope you can give me some suggestion if you think i am not right of the content above, thanks