Now, I would like suggest which can help EF to get more income.
- set up more symbiosis with other countries agency, which include tourism agency and educational agency. EF has a fantastic advertising, they have video, poster and so on. But expand the scope with those agency will increase the demand, because agency like a advertising.
- Nowadays EF has running A level course, this is a good point which add a new types education in EF. Because almost EF is a language school. Because of EF do not have a lot of experience when they establish A level course just for 1 year, therefore, they do not attractive people. However, EF is quite popular of the world, So I think people believe they have a good quality of education,and some of them may want to try to study A level here. In my opinion, to expand the size of A level course is quite important, because it is like if they have a lot of student study in there, it is more attractive, but if just a little, consumer may think maybe something not very good in this school, and of course they may change their mind. Thus I think to expand the size of A level course is quit important.
- signet EF logo on bag, note book, pen, pencil box, and anything that can signet, because consumer like those things which may make them feel confidence, like I am from this school, and also people will see EF logo when they go to shopping with that bag or others. Therefore it like a people to people advertisement which can make more people to know what is EF, what does EF do.etc.
- pay attention to their competitors, because now more and more educational institute has established and some of them have the same quality of EF, therefore know their competitors very clearly can help EF cut the cost and get more revenue.
these 4 advises above are my own thinking I hope it is useful and if you have more idea please tell me.
17 comments:
i agree with u mica, There are already lots of educational institutions, so EF of resources must be expanded by adding a new EF Education. Now more and more competitors, EF need for more attractive place, but also need to allow more people to what is the Exchange Fund, so as to earn more
Amy, Thanks for you commentting, I am very happy that you agree with me.
Well, I am absolutely agree with this article, because EF is a really good system for study, for example I study here on a A level programme and I see a high quality of teaching here. Also I agree that EF can make a really good profit every year more and more, if they do a lot of advertising on TV channels, they will have a good profit and will become more popular in many other countries. Many people in the world know about EF, but personally I think that EF have to try to put their advertising on TV, because advertising on TV is the most beneficial thing in business.
I think she is right.Because advertisers can increase the effects of other people's understanding of the EF.And if know it more ,they will think it is better to study here.That is very important
Good blogpost! and yeah… I agree with you.
Just wanted to tell you about my experience about EF, before I came here: In Norway, EF is already a well known brand. So, there, I think they have to get new students to get to know the programme of EF, because (as you said) EF’s school is a very good alternative. It’s even better than the Norwegian school……
BUT: The only problem is about the cost, and it’s a lot of money, compared to Norway, where the school is for free. So maybe, to set down the prices, EF could get even more students from countries like Norway, where school is for free.
I agree with this article, but I also think that we have to work deeply in this question to get a wright decision(solution). I mean to do some marketing research about witch courses have the highest demand, also do accounting to get spending more effective.
This is a very interesting article, we discussed the same thing yesterday, yes EF needs to expand the size of the area, because there are lot's of people abroad which came to study English courses, so EF needs to expand an area where A level students are studying, also they need to increase the quantity of teachers, because it's hard for teachers to teach the crowded class. And it's hard for student's to obtain a good knowledge in the crowded class.
Also if the space is expanded the profit will be more, because more people will like it.
I agree with you. EF offered A-Level just for one year. Their experience is less than other language institutions. They should try their best to make it more consummate,for example,the students need to get the textbook earlier.If most of the students satisfied with EF.When they come back to their coutry,they will tell other people how perfect the EF is. This is the best advertisement.
I agree with this article,in China have many EF language education institution,and the reflection is very good.I think if EF contribute money to the charity organization or the red cross,many people will think EF is a strength personal English Educational institution.So I think this is a good advertisement.
Hello,,fanny, thanks for your comment. Well, you said the problem is the cost. In Norway you go to school for free,but you should pay money if you want to go to EF. Ok, Fanny, like you said EF is a well know brand in Norway,in fact not only in Norway but also over the world,which means EF has a good reputation of every country. Now let's talk about how to reduce the cost.EF haS a well know brand which can help them find investor very easy, because investors will see the market of EF is very good, over 50 countires set up EF and they can get high dividents from it. Also for some countries like China,they always pay money on education therefore they do not think the price of fees so high, so EF can make more students from these countries like China. From internal side, they can establish EF school in local place which they are doing now, because they can recruit staff from local place and it will cost less than recruit a staff from other countries and then send he/she to another country. etc.
how do you think of it Fanny, if you have more question you can ask me, I hope I could help you.:)
Hello Qiong and Hongzhou,thanks for your comment as well. advertising is a vitial step if a business want to be sucessful. Actually EF do a good job for ads, because you can see EF everywhere I think for example on internet, newspaper, road poster and so on. Also I think why they put language school and A level in same place beacause this is a advertising i.e students study language in language school they can see EF also running a level or IB courses, therefore some of them maybe think about stay here and continue their higher education. this is how is EF advertising running. etc.
Hello Umidbek, I am agree with you as well......thanks for your comment
Hi mica, interesting post! EF should rather focus on something else though.... Getting the WiFi to actually work in Jericho Residence! >=(
No just kidding! It's a good post! But doesn't EF already advertise by handing out bags, pens en folders that all include the EF logo? Or did you mean that they should do that even more?
I agree with you.Now everywhere can see EF and many people know about it.In my opinion EF leaders need to improve faculyt it can let more and more people believe EF,and then moer students will choose this school,want to come here,study here,also live here.
Hello Tom, I think you are right, I heard that wi-fi in the risidents is very bad, they need set more wi-fi there in order to convinience,because wi-fi is very important to students who study here. Also why I was mentioned about advertise by EF logo,in fact not only produce EF pen, bag and so on, but also use those things to let people know about EF,or atrractive more people, for example they can go to the high street and then send EF's pen,bag or something else which has EF logo with some EF information hand book to people, and they will know about EF even though they are not EF students, but this what advertising is. To do this might cost some money, but I think in terms of demand, you must invest money to achieve it, so sometimes i thought the cost can be ignore,or they can find investor to pay thoes cost. How do you think of it?
Hi Brook, I think you said improve the facilities righy? Ok,infact improve facilities is not very important now but still necessury. Actually compare to the competitors of EF, you will know the facilities in EF is very good, we have electricboard, fitting room(even though it is tiny), activity room, and we have garden as well. But if you go to other international schools in city centre,you will see they are very small. If you ask Mr Chris why he move to EF to work, He will tell you because EF has good facilities and nice enviornment. So what i am think about now is expand the space first,because if they want to improve the facilities, they need space, and I think now EF is overcrowded. Therefore if they expand the space we will have more places to put new facilities, for example vending machine, bigger fitting room and so on. How do you think of it ?
Yeah,also I think that EF now is overcrowded, but it will be everytime like this, because EF education system is very popular in the world and that's why people come to this school, also I think that facilities are quiet good in EF,but perhaps I agree with Mica because EF appears too small for such many people because it becomes stuffy but it's not a massive problem
Post a Comment